Reliance Brands Limited has forged an exclusive partnership with SKIMS Body, Inc., a globally acclaimed shapewear and lifestyle brand co-founded by Kim Kardashian. This strategic alliance marks SKIMS’ debut in the Indian market, operating under the ‘SKIMS’ label. Reliance Brands, a subsidiary of Reliance Retail Ventures Limited, received legal counsel for this venture from the esteemed firm Khaitan & Co.
Khaitan & Co’s transaction team was led by Rahul Dutt (Partner) and Hetal Thakkar (Partner), supported by Tanvi Tekriwal (Principal Associate) and Riya Dutta (Consultant), with additional insights from Shourya Sengupta (Partner). Their expertise facilitated the smooth establishment of this high-profile collaboration.
This partnership is set to introduce one of the most globally recognized lifestyle brands to Indian consumers. Reliance Brands plans to inaugurate SKIMS’ first retail outlets in the bustling cities of Delhi and Mumbai, bringing the label’s celebrated products to a new market.
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