Reliance Brands Secures Exclusive Partnership with Fabletics in India
Reliance Brands Limited, a prominent subsidiary of Reliance Retail Ventures Limited, has forged an exclusive partnership with Fabletics, LLC to introduce and manage the Fabletics brand across India. This strategic move was facilitated by the legal expertise of Khaitan & Co, one of India’s leading law firms.
Khaitan & Co’s experienced transaction team, comprising Rahul Dutt (Partner), Hetal Thakkar (Partner), Tanvi Tekriwal (Principal Associate), and Neelayadakshi Suresh (Senior Associate), provided comprehensive legal counsel to Reliance Brands throughout this collaboration.
Fabletics: A Global Force in Sportswear
Established in Los Angeles in 2013, Fabletics has quickly ascended to become a global omnichannel powerhouse in the realm of affordable, high-performance sportswear and apparel. The brand caters to both men and women, offering an array of stylish and functional athletic wear.
With this partnership, Reliance Brands aims to leverage Fabletics’ global appeal and innovative product lines to capture the burgeoning demand for premium sportswear in India.
Expanding Horizons
The alliance with Fabletics marks another significant milestone for Reliance Brands, which is consistently expanding its portfolio by introducing international brands to the Indian market. This deal follows the recent announcement of bringing SKIMS, another renowned brand, to Indian consumers.
Khaitan & Co’s continued involvement in high-profile partnerships and acquisitions underscores its pivotal role in shaping India’s retail landscape.
If you are interested in having your Deals, Columns, or Press Releases featured on Bar & Bench, please complete the form available here.
