Pernia’s Pop Up Shop, operating under Purple Style Labs Limited, successfully raised ₹680 crore through its initial public offering (IPO) of equity shares. This significant financial milestone was facilitated with legal expertise from renowned firms Cyril Amarchand Mangaldas, Khaitan & Co, and A&O Shearman.
Cyril Amarchand Mangaldas Advises Pernia’s Pop Up Shop
The legal advisory for Pernia’s Pop Up Shop during the IPO was provided by Cyril Amarchand Mangaldas. The transaction was spearheaded by Manan Lahoty, a Partner and Head of Capital Markets, alongside Partner Priyadarshini Rao. The team was further supported by Principal Associate Radhika Pandey, and Associates Anomitra Debnath, Khushi Parekh, and Nikshetaa Jain.
Khaitan & Co Represents Lead Managers
Khaitan & Co served as the legal counsel for the book running lead managers, Axis Capital Limited and IIFL Capital Services Limited. The team at Khaitan & Co was led by Partners Subhayu Sen and Aparna Bagree, with contributions from Senior Associates Ira Pandya and Aayush Virani, as well as Associates Ria Chaudhary and Aayushi Poddar.
A&O Shearman Provides International Counsel
The role of international counsel to the book running lead managers was undertaken by A&O Shearman. The transaction was directed by Partner Pallavi Gopinath Aney, with assistance from Senior Associate Serena Upadhyay.
About Pernia’s Pop Up Shop
Based in Mumbai, India, Pernia’s Pop Up Shop is a dynamic and curated design platform founded by Abhishek Agarwal. It offers a wide array of products including bridal trousseau, festive attire, ethnic wear, ready-to-wear collections, and designer menswear. This IPO marks a significant step in the company’s growth, providing it with substantial capital to further expand its offerings.
