Delhi High Court’s Directive on Veer Ji Malai Chaap’s Misleading Videos
In a significant legal decision, the Delhi High Court has instructed Veer Ji Malai Chaap, a well-known restaurant chain, to take down videos that allegedly presented Zippy Edible Products Private Limited’s manufacturing facility as its own. The case, Zippy Edible Products Pvt. Ltd. v Veerji Restaurant Pvt. Ltd. & Ors., was presided over by Justice Jyoti Singh, who issued the order on May 29.
During the proceedings, Veer Ji Malai Chaap’s legal representatives claimed that the contentious videos had already been removed. However, Zippy contested this assertion, maintaining that two of the videos remained accessible online.
Justice Singh, acknowledging the statements from both sides, noted, “The statement of learned counsel made on behalf of Defendants No. 1 to 5 that impugned videos have been taken down is taken on record and accepted. It is, however, directed that in case any impugned video has not been taken down, necessary action will be taken within 24 hours from today to take them down.”
The court further stipulated that should Veer Ji Malai Chaap fail to comply with the directive to remove the remaining videos, Zippy could alert Meta Platforms (the parent company of YouTube). Upon receiving such notification, Meta would be obliged to remove the videos within 36 hours. A compliance affidavit must be filed by either the defendants or Meta within four weeks of the order.
Allegations of Misrepresentation and Breach of Confidence
The court’s decision arose from a commercial lawsuit filed by Zippy, which accused Veer Ji Malai Chaap of falsely representing its Rudrapur manufacturing facility as their own in promotional videos featuring the restaurant’s brand ambassador, Vindu Dara Singh. Zippy alleged that this constituted passing off, misrepresentation, unfair competition, as well as the unauthorized disclosure of confidential and proprietary information.
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The lawsuit further detailed that Veer Ji Malai Chaap had sourced products from Zippy in 2025 and had received limited permission to film at Zippy’s facility for promotional purposes, subject to specific conditions. However, the restaurant allegedly continued to market products as if they were manufactured at Zippy’s facility, even after ceasing their business relationship in November 2025. Zippy contended that this misled consumers and unfairly capitalized on its reputation.
In addition to passing off and misrepresentation claims, Zippy charged Veer Ji Malai Chaap with disclosing trade secrets and confidential information by filming their production line and patented processes without authorization. This unauthorized content, Zippy argued, could potentially harm its reputation by misleading the public into believing that the restaurant’s current products were still being manufactured at its facility.
The legal proceedings saw Zippy represented by Advocates Manmeet Kaur Sareen, Arpit Singh Arora, Tanmay Mehta, and Rashmi Gogoi. Advocates Nihit Nagpal, Vaibhav Mehra, and Shuchita Chaubey appeared on behalf of Veer Ji Malai Chaap and its stakeholders, while Advocates Amee Rana, Akhil Shandilya, and Bhavnish Kaur represented Meta Platforms Inc.
