In a significant development in the fragrance industry, Fraganote Fragrances Private Limited has successfully secured approximately $3 million through a Series A funding round. This financing was spearheaded by V Cube Ventures SA, with notable participation from existing investor Rukam Capital.
Agram Legal Partners provided crucial legal advice to Fraganote throughout this fundraising process. The transaction was primarily managed by Khusnuma Nagwaswalla, a partner at Agram Legal Partners, alongside associate Suyash Bansal. They received strategic guidance from Anshuman Singh, another partner at the firm.
On the side of Rukam Capital, Economic Laws Practice (ELP) extended their legal expertise. The ELP team played an instrumental role in advising on the transaction structure, as well as in the review and negotiation of essential agreements, including the share subscription and shareholders’ agreements. The ELP team was comprised of Abhishek Sanyal (Partner), Jishnu Dhar (Associate Partner), and Kingshuk Saha (Senior Associate).
Fraganote, known for its artisanal fragrance line that features high concentrations of perfume oil for extended longevity, plans to deploy the newly raised capital towards diversifying its product offerings. The company also aims to expand its offline presence and enhance its distribution channels across various quick commerce platforms.
