Apar Advertisers Limited has initiated the process of going public by filing a Draft Red Herring Prospectus with the Securities and Exchange Board of India (SEBI). This filing pertains to a book-built initial public offering (IPO) on the Bombay Stock Exchange’s SME platform, aiming to issue 25,00,000 fresh shares, with the total offer size exceeding ₹18 crore.
Legacy Law Offices is playing a critical advisory role in this IPO, representing Apar Advertisers as well as the Book Running Lead Manager (BRLM), Pune E-Stock Broking Ltd, which is venturing into its inaugural IPO. The legal transaction team from Legacy Law Offices is led by Naman Anand, Counsel, with significant contributions from Priya Kataria, Associate Partner, Meghna Shukla, Associate, and Pavitra Balgi, Associate. Additionally, Amarendra Gogoi, Partner, along with Pratishtha Gulati, Associate, provided expertise on general corporate matters.
Apar Advertisers Limited specializes in advertising services, primarily focusing on Out-of-Home (OOH) advertising media. The company offers a diverse range of advertising formats, including hoardings, transit media such as branding on railways and buses, kiosks, mall branding, and digital marketing platforms. Furthermore, Apar Advertisers provides comprehensive media planning, campaign execution, and client management services to its clients.
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