FDM Digital Solutions Private Limited, also known as Fairdeal.Market, successfully raised $15 million in its Series A funding round. This significant investment was spearheaded by Bertelsmann India Investments (BII), with additional contributions from WaterBridge Ventures and Incubate Asia Fund.
The esteemed law firm JSA Advocates & Solicitors provided comprehensive legal guidance to Fairdeal.Market throughout this transaction. The advisory team was led by Partners Lalit Kumar and Amandeep Singh Virk, with assistance from Associates Sameer Dahiya and Rahul Kapoor.
About Fairdeal.Market
Founded in 2022 by entrepreneurs Prateek Bansal and Yash Bansal, Fairdeal.Market stands as a pioneering business-to-business (B2B) quick commerce platform. It specializes in delivering over 1,000 fast-moving consumer goods (FMCG) at wholesale prices to retailers, promising delivery within 60 minutes.
With the newly acquired funds, Fairdeal.Market aims to expand its network of dark stores and enhance its last-mile delivery capabilities. This expansion is projected to benefit more than 100,000 retailers, significantly boosting the company’s market reach and operational efficiency.
JSA’s Role in the Transaction
JSA’s legal team played a pivotal role, ensuring a seamless process during the funding round. Their expert advice covered all aspects of the transaction, safeguarding Fairdeal.Market’s interests and facilitating a successful investment deal.
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