In a strategic move to broaden its market reach, Snitch Apparels Private Limited, acting through a subsidiary, has successfully acquired Berrylush Designs Private Limited. JSA Advocates & Solicitors played a pivotal role in advising Snitch Apparels during this acquisition process.
The transaction was spearheaded by an expert team from JSA, including Rishabh Gupta as the Lead Partner. He was supported by Akshath Mithal, a Principal Associate, alongside Associates Jyotiranjan Mallick, Saurabh Chatterji, and Tanmayee Shriprasad Apte. This acquisition adds to the series of strategic advisory roles that JSA has played for Snitch, having previously guided the company through its Series A and Series B fundraising rounds.
Snitch Apparels has rapidly emerged as one of India’s most dynamic fashion brands, recognized for its trend-setting, omnichannel fashion solutions. With over 110 offline stores, the brand continues to expand its footprint across the nation. The acquisition of Berrylush marks Snitch’s strategic entry into the women’s apparel segment, as it looks to diversify beyond its established menswear line.
Berrylush, known as a direct-to-consumer (D2C) fashion brand, has carved a niche by providing contemporary global fashion to modern Indian women. The acquisition aligns with Snitch’s vision to make significant inroads into the women’s fashion domain, thereby enhancing its portfolio and market presence.
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